As you all know that Google has Started testing its new Adwords user interface, its been more than 2 months am using this Beta version and here is my insights on the new interface, well i would say the new interface is streamlined, more dynamic with whole lot of new features and it looks similar to Google analytics, which makes monitoring, reporting and creating campaigns and navigating entire account quickly and easily.
New Interface gives clear view of our Ads performance and other metrics in graphical representations that adds more aesthetic sense to the interface. Since i am running lot of placement targeted campaigns, i would say the "Network Tab in each campaign is the significant feature, that gives the entire list of networks where your campaigns or running on, along with the metrics including clicks, impressions, CTR, Avg CPC, Cost, Conversion, Cost per conversion and conversion Rate for each URL at one single place . Previously to know this data we need to undergo a hectic process of creating placement performance report.
More over the new interface gives option to sort the columns as per the metric of our choice, that really helps us to find out which sites are giving good traffic through content network also that gives us an insight of content network performance, not only that, you can add those sites automatically to your placement campaigns, which is now called as managed placements.
More over the new interface gives option to sort the columns as per the metric of our choice, that really helps us to find out which sites are giving good traffic through content network also that gives us an insight of content network performance, not only that, you can add those sites automatically to your placement campaigns, which is now called as managed placements.
it is an very worthy effort from Adwords team is what i would say, as they have tried to integrate different areas of adwords interface in one single place that gives more flexibility to manage campaigns, adgroups and Keyword Bid management, unlike earlier interface we need not to navigate multiple pages or click different tabs to create campaigns, ads, keyword bidding etc., instead we have option to do everything in one single tab or page that saves lot of time, also it gives graphs to get quick over view of the performance of the segment being viewed
Finally to conclude, the new Adwords interface shows all the datas which is required to interpret and measure the campaigns success in a more neat and legible way that makes our work simpler.
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