Google Mobile Keyword Research Tool

Mobile SEO has become a Buzz word across the search marketing industry. Search marketers and digital advertising agencies have started optimizing websites for mobiles , but the question arises, is the search pattern is same as Google web search ? if it is different , is there any keyword research tool that gives mobile search keywords ? i got the answer when i started a Mobile ads in Google adwords for one my client. Yes, Google gives mobile keyword research tool in their adwords interface also the Keyword patterns are entirely different from web search keywords.

I was really surprised when i saw the Keyword tool inside Google adwords that gives results tailored for mobile searches, immediately i went on to adwords help center and searched and its true that Google gives Mobile Search Keywords.

Here are the steps on how to access the tool from your adwords account ,just log in to your adwords account and create an adgroup inside a existing campaign specifically for mobile ads , even if you pause that adgroup the tool will still work , click on the keywords tab on the ad group

and you can find a keyword tool link which you can see below the date range, click that link ,then start searching by adding few keywords and you can see the keyword results, note that results are tailored to mobile searches

I found a lot of difference in keywords between mobile and web searches

You can see the difference in keyword search patterns on the above images between mobile and web search also, it shows the average search volume, CPC and ad positions. Google claims ,these information are gathered through their Google partner searches performed on cellular phones and other mobile devices. Am exploring this still and i am very happy to share this information with you all and i will keep you update on this, as and when i explore.