Keyword Variants - Google Webmaster Tools

I was surprised to yesterday when i logged-in to webmaster tools you know why? in the dashboard i saw some thing called "variants" in the keywords section.



I just explored it and it seems to be useful in-terms of keyword variations that we have in our website content and to an extent it is useful in the perspective of latent semantic indexing as well. When you click the keyword which was marked that has variants it was appeared like this (See the image below)


It shows the list of variations for that particular word say for example if you have a word balance in your site content here is how it goes balance, balanced balances, balancing Further it shows the list of pages on your website with this word.

1. With this you can identify whether have you targeted the right keyword variations in the right page or not.
2. It gives the opportunity to enhance and optimize the site content for the right page with the right keyword variations.
   
3. It also gives you an insight whether or not you have included the proper keyword variations for the given keyword singular, plural etc.

On latent semantic indexing (LSI) front you will know the keywords variations are contextually suits for the page or not.

Just check it out and tell me what else we can do with this new feature.